Is your GTM broken? Use our frameworks to self-diagnose sales and marketing misalignment, audit campaign ROI, and ensure your growth engine is running at peak efficiency.
Eventually, founders reach a point when growth does not feel linear anymore. Your team is active, your product is maturing, and your GTM motions run, but results swing unpredictably. You're…
Every founder reaches this frustrating point eventually. The team is busy, campaigns are live, and sales calls keep happening. But growth feels flat. It is not that the market stopped…
Key Takeaways Product love doesn’t guarantee revenue growth, alignment does. Misalignment between product and sales silently inflates CAC and slows velocity. Founders should diagnose misalignment using customer and market data,…
Key Takeaways A compounded GTM system builds momentum, which multiplies over time, while one-off GTM activities do not. Founders often stall growth because their GTM resets after every campaign. A…
Let’s be honest, most founders think marketing gives vanity metrics. Clicks, impressions, followers , all the things that don’t show up in a P&L. And they’re not entirely wrong to…
For most founders, the $0 to $1M ARR journey is the toughest part of building a company. It's where concept meets reality, and execution kills or fuels momentum. The irony?…
One of the toughest realities for founders to swallow: incredible products won't sell themselves. Year after year, talented teams with truly innovative solutions fail — not due to a weak…