If CrowdStrike Launched Today, It Wouldn’t Look Like CrowdStrike: A GTM Comparison
CrowdStrike won by entering the market when buyers feared what they didn’t yet understand. But if it launched today, that same playbook would fail. Detection isn’t the problem anymore. Decision fatigue is. This article breaks down what would have to change for CrowdStrike to win now.
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January 18, 2026
