Key Takeaways Product love doesn’t guarantee revenue growth, alignment does. Misalignment between product and sales silently inflates CAC and slows velocity. Founders should diagnose misalignment using customer and market data,…
Key Takeaways Ad-hoc marketing can provide visibility, but it kills trust and predictability. Founders commonly mistake urgency for progress during the early stages of GTM. Short-term wins create long-term damage…
Let’s be honest, most founders think marketing gives vanity metrics. Clicks, impressions, followers , all the things that don’t show up in a P&L. And they’re not entirely wrong to…