Insights, interviews, and market analysis for B2B startup founders. Stay updated on industry trends, strategic shifts, and advice from fellow high-growth leaders.
A payer wants fewer expensive claims. A provider needs more billable revenue to survive a median operating margin of 1.3%. A patient wants care that's cheap and doesn't require switching…
The most dangerous assumption in developer security GTM is that the market that built Snyk still exists.Snyk drove ARR from $4M in 2018 to over $300M by 2024 through a…
Peter Laakkonen has been walking the Black Hat floor for twenty years. This year he walked it wearing a Noir Dove badge instead of a vendor one, and that shift…
Every EHR startup pitch deck says some version of the same thing: cloud-native, faster to implement, built by people who've actually used the product they're selling, a fraction of the…
FDA clearance used to be the thing that separated a serious digital health company from a wellness app with better marketing. Founders raised on that story still build their entire…
India trains more doctors every year than any country on earth. It still has fewer working physicians per person than the United States, and the ones it has are concentrated…
Competitive positioning has a shelf life. SentinelOne proved this by accident. In 2020, it built its entire go-to-market around a single premise: CrowdStrike's capabilities, at a price the mid-market could…
Datadog reached $3.42 billion in revenue in FY2025 by solving a problem DevOps teams had been living with for years: too many signals, too many sources, too little context at…
By Jagsir Singh, Co-Founder, Noir Dove A few days ago, I sat down with a healthcare strategy director at one of the global management consulting firms. He started as a…
Key Takeaways Ad-hoc marketing can provide visibility, but it kills trust and predictability. Founders commonly mistake urgency for progress during the early stages of GTM. Short-term wins create long-term damage…